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Aubin SEO audit

seo.aubin.dev/en/
87
10 months ago
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apple.com

apple.com/fr

This webpage has received an SEO score of 83 out of 100. We have identified a total of 11 issues, 32 passed tests based on 43 total tests.

Its score is above the average of 83 (0%) , based on 1885 global audits with 80118 total tests.

0.072 ms
122.766 ms
191.07 KB
175 requests

Apple (France)

Explorez l’univers Apple : l’iPhone, l’iPad, l’Apple Watch, le Mac, l’Apple TV, les accessoires, le divertissement et l’assistance.

4 months ago
3 months ago
10 months ago
Basic document setup
Doctype declaration

html

The doctype declaration tells the browser about what document type to expect.
Language attribute

fr-FR

The language attribute tells browsers and search engines your webpage’s main language, improving accessibility and accuracy.
Meta charset

utf-8

The meta charset tag ensures your website uses the correct character encoding, preventing broken or garbled text and improving user experience.
Meta viewport

width=device-width, initial-scale=1, viewport-fit=cover

The meta viewport tag ensures your website adapts to different screen sizes, improving mobile usability and user experience, which are crucial for SEO and engagement.
Favicon

https://www.apple.com/za/

The favicon is a small icon that represents your website in browser tabs, bookmarks, and search results, improving branding and user recognition.
On-page SEO
Title

Apple (France)

14 characters

Title is too short.

It is recommended to have at least 30 characters in your title. Ideally between 50-60 characters.
Meta description

Explorez l’univers Apple : l’iPhone, l’iPad, l’Apple Watch, le Mac, l’Apple TV, les accessoires, le divertissement et l’assistance.

131 characters
H1 tag

Apple

5 characters

H1 tag is too short.

It is trivial to have at least 10 characters in your H1 tag. Ideally between 10-120 characters.
Meta robots

No meta robots tags have been used.

We tested your webpage for the noindex and none properties on the meta robots tag. They should not be included in your webpage to avoid being excluded from search engines.
Header robots

No robots header tag has been used.

We tested your webpage for the noindex and none properties on the X-Robots-Tag header. This header tag should not be included in your webpage to avoid being excluded from search engines.
Canonical URL

https://www.apple.com/fr/

The canonical tag prevents duplicate content by specifying the preferred URL, resolving issues with query parameters, non-www, and www versions and other potential issues.
SEO friendly URL

https://apple.com/fr

SEO-friendly URLs are clean, readable, lowercase, and use hyphens without special characters or query strings.
Open graph

  1. og:title

    Apple (France)

  2. og:description

    Explorez l’univers Apple : l’iPhone, l’iPad, l’Apple Watch, le Mac, l’Apple TV, les accessoires, le divertissement et l’assistance.

  3. og:url

    https://www.apple.com/fr/

  4. og:locale

    fr_FR

  5. og:image

    https://www.apple.com/ac/structured-data/images/open_graph_logo.png?202409130300

  6. og:type

    website

  7. og:site_name

    Apple (France)
Open Graph tags optimize how your content appears on social media platforms, enhancing click-through rates and traffic.
Schema.org structured data

Your current plan does not allow you to access this feature.

Other headings
  1. iPhone
  2. iPad Pro
  3. MacBook Air
  4. Pied de page Apple
  1. Aperçu des OS
  2. iPad Air
  3. Apple Watch Series 10
  4. AirPods Pro 2
  5. AirPods 4
  6. Apple Trade In
  7. Informations énergétiques sur l’iPad Air 11″ (M3) (Wi‑Fi)
  8. Informations énergétiques sur l’iPad Pro 11″ (M4) (Wi‑Fi)
  9. S’informer et acheter S’informer et acheter
  10. Apple Cartes Apple Cartes
  11. Compte Compte
  12. Divertissements Divertissements
  13. Apple Store Apple Store
  14. Pour les entreprises Pour les entreprises
  15. Pour l’Éducation Pour l’Éducation
  16. Pour la santé Pour la santé
  17. Valeurs d’Apple Valeurs d’Apple
  18. À propos d’Apple À propos d’Apple
  1. Apple TV+
H2 to H6 headings should be used across your webpage to properly structure your content, improve readability and help search engines to understand your webpage structure.
Meta keywords

Meta keywords are missing.

Meta keywords are no longer relevant for Google SEO; however, other search engines, such as Baidu and Yandex, still consider them.
Content quality & markup
Words count

1,278 words

It is significant to have at least 300-500 words on your webpage. Ideally longer (1,000-2,500 words) & high quality content performs even better.
Top used words

apple

59

de

51

d

43

la

40

et

32

en

29

s

29

l

26

les

22

le

22

des

22

pour

19

un

16

r

13

sur

13

plus

11

acheter

11

dans

10

iphone

10

ipad

10

du

9

m

9

votre

9

appareil

9

pro

8
Deprecated HTML tags

No deprecated tags found.

Deprecated HTML tags are outdated elements no longer recommended for use, as they are replaced by modern alternatives to improve web standards and functionality.
Inline CSS

  1. <div>

    opacity: 1;

  2. <div>

    opacity: 1;

Inline CSS found.

Avoid using inline CSS. Move styles to external stylesheets for better performance and maintainability.
Plaintext emails

No plaintext emails found.

Plaintext emails on webpages are bad because they can be easily scraped by bots, leading to spam.
Text to HTML ratio

10%

A higher text-to-HTML ratio signals valuable content, efficient coding, and better user experience, all boosting SEO rankings.

Text to HTML ratio is too low.

It is good to have a higher than 15% text to HTML ratio.
Media & image optimization
Image alt attributes

Images with missing alt attributes found.

Add descriptive alt attributes to your images for better SEO and accessibility.
Technical & performance factors
robots.txt page

https://apple.com/robots.txt

We tested your site for the robots page existence, it's validity & exclusion rules.
404 page

apple.com/404-page-test-8418ae8ffd61b40525f33cdae7c8adfb - 404

We tested your site against a randomized URL on your webpage so that we can validate if your site returns a 404 status code.
Server tag

Apple

This header tag should not be included in your webpage to avoid being used by attackers to find potential vulnerabilities.

Server tag is public.

Make sure to remove the server HTTP header tag to avoid exposing details about your server.
Server compression

gzip (GNU zip)

191.07 KB non-compressed vs 40.69 KB compressed (-79% difference)

Server compression, like gzip or Brotli, reduces the size of web resources, leading to faster load times.
Response time

122.766 ms

Response time is crucial for SEO; faster pages improve rankings, user experience, and reduce bounce rates.
Page size

191.07 KB

A smaller page HTML size ensures faster initial page load, improving user experience, reducing server load & bandwidth, and boosting SEO rankings.

Page size is too big.

It is recommended to keep your page size below 150 kB (kilobytes).
DOM size

836 nodes

A smaller DOM size ensures faster rendering, smoother interactivity, and better performance, especially on resource-limited devices.
HTTP requests

175 total HTTP requests found

HTTP requests are calls a webpage makes to fetch resources (e.g., images, CSS, JS), and too many slow down loading, negatively impacting SEO and user experience.

Too many HTTP requests.

Consider optimizing your assets by minifying, combining files, and using CDNs where possible to improve page performance.
HTTP/2 enabled

Yes

HTTP/2 improves website performance by enabling faster page load times and better resource handling, enhancing user experience and SEO.
Secure URL (HTTPS)

Yes

HTTPS secures data with encryption, boosts trust, and improves SEO rankings as search engines favor safe websites.
Valid SSL Certificate

Yes

A valid SSL certificate ensures secure connections, builds user trust, and prevents warnings in browsers.
Strict Transport Security

Your current plan does not allow you to access this feature.

Links
Google search preview
apple.com
https://apple.com/fr

Apple (France)

Explorez l’univers Apple : l’iPhone, l’iPad, l’Apple Watch, le Mac, l’Apple TV, les accessoires, le divertissement et l’assistance.
Bing search preview
apple.com
https://apple.com/fr

Apple (France)

Explorez l’univers Apple : l’iPhone, l’iPad, l’Apple Watch, le Mac, l’Apple TV, les accessoires, le divertissement et l’assistance.
Yandex search preview

Apple (France)

apple.com/fr
Explorez l’univers Apple : l’iPhone, l’iPad, l’Apple Watch, le Mac, l’Apple TV, les accessoires, le divertissement et l’assistance.