Aubin SEO audit

seo.aubin.dev/
87
4 months ago
86
4 months ago
87
3 months ago
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3 months ago
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3 months ago
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3 months ago
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3 months ago
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3 months ago
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22 days ago
86
apple.com

apple.com/fr

This webpage has received an SEO score of 86 out of 100. We have also identified a total of 9 issues, 30 passed tests based on 39 total tests.

0.074 ms
326.869 ms
174.29 KB
25 requests

Apple (France)

Explorez l’univers Apple, avec l’iPhone, l’iPad, l’Apple Watch, le Mac et l’Apple TV, sans oublier les accessoires, le divertissement et l’assistance.

22 days ago
now
4 months ago
Basic document setup
Doctype declaration

html

The doctype declaration tells the browser about what document type to expect.
Language attribute

fr-FR

The language attribute tells browsers and search engines your webpage’s main language, improving accessibility and accuracy.
Meta charset

utf-8

The meta charset tag ensures your website uses the correct character encoding, preventing broken or garbled text and improving user experience.
Meta viewport

width=device-width, initial-scale=1, viewport-fit=cover

The meta viewport tag ensures your website adapts to different screen sizes, improving mobile usability and user experience, which are crucial for SEO and engagement.
Favicon

Favicon is missing.

Make sure to add a favicon by linking a small icon file in your <head> section using the <link> tag.
On-page SEO
Title

Apple (France)

14 characters

Title is too short.

It is recommended to have at least 30 characters in your title. Ideally between 50-60 characters.
Meta description

Explorez l’univers Apple, avec l’iPhone, l’iPad, l’Apple Watch, le Mac et l’Apple TV, sans oublier les accessoires, le divertissement et l’assistance.

150 characters
H1 tag

Apple

5 characters

H1 tag is too short.

It is trivial to have at least 10 characters in your H1 tag. Ideally between 10-120 characters.
Meta robots

No meta robots tags have been used.

We tested your webpage for the noindex and none properties on the meta robots tag. They should not be included in your webpage to avoid being excluded from search engines.
Header robots

No robots header tag has been used.

We tested your webpage for the noindex and none properties on the X-Robots-Tag header. This header tag should not be included in your webpage to avoid being excluded from search engines.
Canonical URL

https://www.apple.com/fr/

The canonical tag prevents duplicate content by specifying the preferred URL, resolving issues with query parameters, non-www, and www versions and other potential issues.
SEO friendly URL

https://apple.com/fr

SEO-friendly URLs are clean, readable, lowercase, and use hyphens without special characters or query strings.
Open graph

  1. og:title

    Apple (France)

  2. og:description

    Explorez l’univers Apple, avec l’iPhone, l’iPad, l’Apple Watch, le Mac et l’Apple TV, sans oublier les accessoires, le divertissement et l’assistance.

  3. og:url

    https://www.apple.com/fr/

  4. og:locale

    fr_FR

  5. og:image

    https://www.apple.com/ac/structured-data/images/open_graph_logo.png?202409130300

  6. og:type

    website

  7. og:site_name

    Apple (France)
Open Graph tags optimize how your content appears on social media platforms, enhancing click-through rates and traffic.
Schema.org structured data

Your current plan does not allow you to access this feature.

Other headings
  1. Il est encore temps d’ajouter de la magie.
  2. iPhone 16 Pro
  3. iPhone 16
  4. Pied de page Apple
  1. iPad Air
  2. AirPods 4
  3. Apple Watch Series 10
  4. MacBook Air
  5. HomePod mini
  6. Apple Trade In
  7. S’informer et acheter S’informer et acheter
  8. Apple Cartes Apple Cartes
  9. Compte Compte
  10. Divertissements Divertissements
  11. Apple Store Apple Store
  12. Pour les entreprises Pour les entreprises
  13. Pour l’Éducation Pour l’Éducation
  14. Pour la santé Pour la santé
  15. Valeurs d’Apple Valeurs d’Apple
  16. À propos d’Apple À propos d’Apple
  1. Apple TV+
H2 to H6 headings should be used across your webpage to properly structure your content, improve readability and help search engines to understand your webpage structure.
Meta keywords

Meta keywords are missing.

Meta keywords are no longer relevant for Google SEO; however, other search engines, such as Baidu and Yandex, still consider them.
Content quality & markup
Words count

715 words

It is significant to have at least 300-500 words on your webpage. Ideally longer (1,000-2,500 words) & high quality content performs even better.
Top used words

apple

46

de

26

et

19

d

18

la

17

en

17

s

16

des

14

l

13

pour

12

acheter

12

plus

12

le

11

les

10

un

10

r

9

appareil

8

store

8

savoir

7

votre

7

vous

7

reprise

6

est

5

iphone

5

achat

5
Deprecated HTML tags

No deprecated tags found.

Deprecated HTML tags are outdated elements no longer recommended for use, as they are replaced by modern alternatives to improve web standards and functionality.
Inline CSS

No inline CSS found.

Using inline CSS can make your webpage harder to maintain and may negatively impact loading performance and SEO.
Plaintext emails

No plaintext emails found.

Plaintext emails on webpages are bad because they can be easily scraped by bots, leading to spam.
Text to HTML ratio

4%

A higher text-to-HTML ratio signals valuable content, efficient coding, and better user experience, all boosting SEO rankings.

Text to HTML ratio is too low.

It is good to have a higher than 15% text to HTML ratio.
Media & image optimization
Image formats

All images use the WebP, AVIF or SVG modern formats.

AVIG, WebP and SVG optimize SEO by reducing image sizes for faster loading, maintaining quality, and enhancing user experience with modern browser support.
Image alt attributes

All images have the alt attribute.

Alt attributes improve SEO by describing images for search engines, enhancing accessibility for visually impaired users, and ensuring proper content indexing.
Lazy loading images

All images use the loading="lazy" attribute.

The loading="lazy" attribute improves SEO and page speed by deferring the loading of images until they are visible in the viewport, reducing initial page load time.
Technical & performance factors
robots.txt page

https://apple.com/robots.txt

We tested your site for the robots page existence, it's validity & exclusion rules.

robots.txt page is not implemented.

The robots.txt file can tell crawlers which pages can be accessed or not. If you don't have one, all public pages within your website will be crawled.
404 page

apple.com/404-page-test-d2bfb9f06056622695b7bce084f3c951 - 404

We tested your site against a randomized URL on your webpage so that we can validate if your site returns a 404 status code.
Server tag

Apple

This header tag should not be included in your webpage to avoid being used by attackers to find potential vulnerabilities.

Server tag is public.

Make sure to remove the server HTTP header tag to avoid exposing details about your server.
Server compression

gzip (GNU zip)

174.29 KB non-compressed vs 37.91 KB compressed (-78% difference)

Server compression, like gzip or Brotli, reduces the size of web resources, leading to faster load times.
Response time

326.869 ms

Response time is crucial for SEO; faster pages improve rankings, user experience, and reduce bounce rates.
Page size

174.29 KB

A smaller page HTML size ensures faster initial page load, improving user experience, reducing server load & bandwidth, and boosting SEO rankings.

Page size is too big.

It is recommended to keep your page size below 150 kB (kilobytes).
DOM size

730 nodes

A smaller DOM size ensures faster rendering, smoother interactivity, and better performance, especially on resource-limited devices.
HTTP requests

25 total HTTP requests found

HTTP requests are calls a webpage makes to fetch resources (e.g., images, CSS, JS), and too many slow down loading, negatively impacting SEO and user experience.
HTTP/2 enabled

Yes

HTTP/2 improves website performance by enabling faster page load times and better resource handling, enhancing user experience and SEO.
Secure URL (HTTPS)

Yes

HTTPS secures data with encryption, boosts trust, and improves SEO rankings as search engines favor safe websites.
Valid SSL Certificate

Yes

A valid SSL certificate ensures secure connections, builds user trust, and prevents warnings in browsers.
Links
Google search preview
apple.com
https://apple.com/fr

Apple (France)

Explorez l’univers Apple, avec l’iPhone, l’iPad, l’Apple Watch, le Mac et l’Apple TV, sans oublier les accessoires, le divertissement et l’assistance.
Bing search preview
apple.com
https://apple.com/fr

Apple (France)

Explorez l’univers Apple, avec l’iPhone, l’iPad, l’Apple Watch, le Mac et l’Apple TV, sans oublier les accessoires, le divertissement et l’assistance.
Yandex search preview

Apple (France)

apple.com/fr
Explorez l’univers Apple, avec l’iPhone, l’iPad, l’Apple Watch, le Mac et l’Apple TV, sans oublier les accessoires, le divertissement et l’assistance.